A symbol, a lifestyle, a culture

Story of Stiggins Apparel

After 15 years in the hospitality industry, it didn’t take long to realize this place is its own little world. A subculture fueled by inside jokes, sacred references, iconic moments, questionable sleep schedules, and a level of shared suffering that somehow turns into camaraderie.

We’re professionals. We’re passionate. We take our craft seriously.

Ourselves? Not so much.

Hospitality has taught us that laughter is a survival skill, and self-awareness is part of the uniform. Stiggins Apparel was born from that mindset—creating designs that feel instantly familiar, spark a grin, and get a quiet “yeah… same” from anyone who’s been in the weeds.

This isn’t about chasing trends or pretending the job is always glamorous. It’s about celebrating the culture exactly as it is: chaotic, proud, funny, exhausting, and deeply human.

More than a brand, Stiggins Apparel is a community. A way to recognize each other in the wild. A shared language you don’t have to explain. If you’ve ever closed late, opened early, or laughed through the madness, you’re already one of us.

Welcome to the club.

You’re on shift.

By hospitality people, for hospitality people people

Our future and vision

Stiggins Apparel was never meant to be just something you wear—it’s something you’re part of.

This brand is built by people who’ve lived the industry, for people who live it every day. The long shifts, the shortcuts, the inside jokes that make no sense to anyone else. The unspoken rules, the shared pride, the moments that only happen in hospitality.

We want Stiggins to be a place where that culture comes together. A space to connect, laugh, swap stories, and recognize each other—whether you’re behind the bar, on the floor, in the kitchen, or finally sitting down after service.

When you wear Stiggins, you’re not just repping a design. You’re signaling membership. A quiet nod across the room. A knowing smile. A shared “yeah… I’ve been there.”

And this is where you come in.

We want your stories, your references, your inside jokes. The things you relate to, the moments that made you laugh (or question your life choices), the design ideas you’ve always thought, “Someone should put that on a shirt.” This community grows with your voice in it.

Because hospitality is best when it’s shared.

Built from the inside out.

By hospitality industry people. For hospitality industry people.

👉 Join the conversation. Share your ideas. Help shape what comes next.